How To Sell Gold – A Guide To Finding The Best Gold Buyer

by | Apr 11, 2023 | Gold Jewellery, Jewellery, Jewellery Buyer


Selling Gold has been second nature to Indians. The pandemic or economic distress has proven the significance of investing in Gold and selling it in emergencies. Finding a renowned Gold jewelry buyer in Kolkata can be a daunting task. Still, nothing is more beneficial than selling Gold in a time of distress, as you don’t have to stretch too much if you have a poor credit score or wait endlessly to convert it to cash. Although there are several benefits of selling Gold, you may find it challenging to locate the best gold buyer in your location. This article will help you with just that. Read on to learn the essential characteristics of the best gold buyer.

Guide To Finding a Reputable Gold Buyer:

There are many options for choosing your gold buyers, such as pawnshops, coin dealers, online gold buyers, traditional jewelry shops, and significant others. Unfortunately, not all buyers are trusted and offer a fair price for your Gold. Some of the critical features of a reputed gold buyer:

  • Reliable Testing Methods:

Not all Gold buyers use trustworthy testing methods. XRF technology is considered the reliable gold testing method that even banks trust. XRF technology is highly accurate and capable of detecting even the slightest amount of impurities and alloys in the Gold. Moreover, it is quicker and more efficient in accessing Gold’s purity, making it the most convenient way to test vast amounts of Gold.

The advanced technology is adopted by every well-established gold buyer across the developed countries now getting well-established in India as well. The non-destructive and reliable factor has attracted the gold market.

Therefore when you are ready to sell your Gold, look for the gold evaluation techniques and testing methods the buyers use to detect the impurities and the processes they use to assess the value of your Gold. You don’t want to miss out on even the slightest deal of your Gold.

  • Transparency In The Transaction:

When you observe the openness of your gold selling process, you have to check how they evaluate the price of your Gold. The demand and supply determine the cost of Gold. For that reason, you can expect fluctuations, and it is hard to keep track of the current market price for the sellers. This factor creates an information asymmetry that makes the seller offer lower offers than the market price.

Lack of regulations in the gold market, charging hidden charges, inaccurate weight scales, and unethical business practices are other factors you should consider. Therefore, when you sell Gold for cash online in Kolkata, never forget to check their market reputation and business practices.

  • Direct Bank Transfer:

Reputed gold buyers commonly offer direct bank transfers to their customers, which is the sole indicator of their legitimacy.

What Happens on The Other Side?

Traditional buyers would add at least 3% hidden charges on account of dirt, stones, etc. At the same time, the legit buyer stays evident about their pricing, fees, and policies. Make it practice to read the guidelines and compare the price offered by the buyer to the present market price of Gold. Do you read the policies before you sell your valuable Gold? The legitimate buyer only accepts secure and reliable payment methods, and direct bank transfer is one among them. However, some gold buyers accept other legit methods such as pay pal, check, or cash.


Gold is a beautiful asset to own! Unlike other investment options like stocks, real estate, and cryptocurrencies, Gold has a higher appreciation value and is more suitable for all types of investors. Selling Gold at the right time or during distress offers excellent financial relief and emotional relief. By carefully considering the options discussed in the article and finding a reputable gold buyer, ensure that you get a fair price for your valuable Gold.